Email Marketing & Lifecycle Automation Strategy
I leverage the latest in AI-driven personalisation and interactive email elements (like polls and live carousels) to create an "in-app" experience directly inside the inbox. My goal is to make your emails the ones your customers actually look forward to opening.
Turn Your Database Into a Revenue Engine.
Acquiring a new customer is expensive. Keeping one shouldn't be. In an era of strict privacy laws and shifting social algorithms, your email list is the only audience you truly own.
At Carly Warke Marketing, I help brands move beyond the "batch and blast" newsletter. I build intelligent, automated email ecosystems that deliver the right message to the right person at the exact moment they are ready to buy. From high-converting welcome sequences to predictive win-back flows, I ensure your email channel drives consistent, predictable growth.
What’s Included in My Email Marketing Service:
Audit & Deliverability Fix: I'll check your technical setup (DKIM, SPF, DMARC) to ensure you stay out of the spam folder and in the primary inbox.
Custom Lifecycle Automations: Setup and optimisation of "set-and-forget" flows, including:
Welcome Series (First Impressions)
Abandoned Cart & Browse Recovery
Post-Purchase Upsells & Nurture
Customer Win-Back/Re-engagement
Advanced Segmentation: Grouping your audience by behavior, purchase history, and intent to increase relevance and open rates.
A/B Testing & Optimisation: Testing subject lines, send times, and interactive elements to squeeze every drop of ROI from your list.
Newsletter Strategy & Copywriting: Engaging, human-centric content that builds trust and authority.
Data-Driven Reporting: Monthly insights focused on the metrics that matter: Revenue per Email (RPE), Conversion Rates, and List Growth.