Google Ads Management (Search, Shopping & Performance Max)
Google Ads has evolved into a "signals" game. I focus on feeding the algorithm high-quality first-party data and "Search Themes" that align with modern conversational AI searches. Whether you’re looking for local lead generation or global e-commerce scaling, my focus is always on Return on Ad Spend (ROAS).
Own the Top of the Search Results.
When someone searches for exactly what you offer, are you the first answer they see? Google Ads is the fastest way to drive high-intent traffic to your website, but without a strategic setup, it’s also the fastest way to burn a marketing budget.
At Carly Warke Marketing, I manage the complexity of the Google Ads ecosystem so you don't have to. I specialise in building "AI-ready" account structures that leverage Google’s machine learning while maintaining human oversight to ensure every pound/dollar spent is an investment in your bottom line.
What’s Included in My Google Ads Service:
Strategic Campaign Build: Custom setup of Search, Display, and Performance Max (PMax) campaigns tailored to your specific goals.
Smart Bidding & Conversion Tracking: Advanced setup of GTM (Google Tag Manager) and Enhanced Conversions to ensure the AI knows exactly what a "win" looks like for you.
Negative Keyword Hygiene: I aggressively manage negative keyword lists to prevent your ads from showing for irrelevant, low-intent, or "junk" searches.
High-Converting Ad Copy: I write compelling, benefit-driven headlines and descriptions that improve your Quality Score and lower your Cost-Per-Click (CPC).
Landing Page Optimization (CRO): Clicks are useless if they don't convert. I provide expert audits of your Squarespace landing pages to ensure they are optimised for the "click-to-call" or "click-to-buy" journey.
Competitor Insights: Monitoring what your top competitors are bidding on to ensure you maintain a dominant "Share of Voice."